Creating a Compelling Property Listing with Carlsbad, CA, Property Management
An attention-grabbing description can make or break the entire deal when advertising your property on the market.
Here’s the thing: a compelling real estate listing does so much more than showcase your property’s best features. It also conveys the potential tenant's lifestyle and portrays your personality as a landlord. And sometimes, this might be the trait that potential tenants look for.
In the same way that various attributes of your life - like the outfits you wear and the car model - reflect you to some level, so do the property listings you craft. You want prospective renters to have your listing in mind even as they examine other properties. On that note, here are four hacks to help you create catchy property listings.
1.Use Captivating Headlines
This is the first thing that a tenant or buyer will see. As such, you’ll want to make a lasting first impression, encouraging them to explore your property further.
One trick you can use here is highlighting the property’s central selling point. Is it located near a renowned school or park? Does it offer stunning views of a city, lake, mountain, or other landmark? Did you renovate the kitchen recently? Does it contain an open floor plan? Whatever the unique feature is, be sure to capture it in the headline.
Alternatively, craft headlines that evoke the emotions of the readers or tenants looking for a home. For instance, you could write, “Imagine coming home to this stunning 2-bedroom flat in Greer Ranch.”
2.Use Premium-Quality Photos
Apart from headlines, you should also remember to include high-quality photos in your property listing. Studies show that homes with quality images sell up to three times faster than those that don’t have.
As such, it’s important to invest in professional photography services for your rental home before advertising it online. Ideally, you should include various pictures of the interior and exterior, shedding light on some of its best attributes. This could be a rustic fireplace, a spacious front yard, or a kitchen with state-of-the-art appliances.
It’s a no-brainer that you need to stage your home first so you can capture stunning photos. If you can’t do this physically, I’d recommend virtual staging apps like Visual Stager. These allow you to incorporate appliances or erase existing furniture from your space in a virtual setting. This way, you can still offer tenants a rough idea of your property’s appearance.
3.Include Essential Information
When crafting your property description, include essential details right from the get-go. You don’t want potential tenants calling just to inquire how many rooms there are. In fact, there’s a high chance that they’ll gloss over your property listing if it doesn't provide such crucial information. These include:
●Number of bedrooms
●Number of bathrooms
●Square footage
●Monthly rent
There are a couple of other details that are worth including in the property listing. For instance, it’s important to specify the lease terms. Specify when the rental home will be available, duration of the lease, the security deposit, and utilities/services included in the rent. This helps to manage the tenant’s expectations.
4.Focus on the Lifestyle
As you’re creating your listing, keep in mind that you are not just selling a home. You’re also selling a lifestyle. So even though it’s important to specify the technical details - like square footage and appliances - you should also explain what it feels like to live there.
Examine your property’s features and leverage them to determine the range of emotions they’re likely to elicit from potential tenants. For example, is the apartment in a tranquil environment that offers peace of mind? Or is it in an area with a beehive of activities?
Similarly, does the rental have an open-plan layout? If so, mention how the tenant will enjoy cooking meals while conversing with their loved ones.
Key Takeaway
Crafting compelling property descriptions can be a tall order for some investors and landlords. It requires time and money to take photos and create engaging descriptions. But that’s where we come in.
As one of the best Carlsbad Property Management companies around, we have a ton of experience handling all the marketing aspects of your rental. From taking professional photos to creating virtual tours and writing listing copy, we’ve got you covered. Give us a call, and let us help you create stellar property listings that draw tenants in an instant!
